How a custom mini site project works
Small sites move faster than big ones, but the order of the work stays the same. Decide what the site is for, write it, design it, build it, then check everything before it goes live.
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Brief
You tell us what you're promoting, who it's for, where the traffic will come from and what a visitor should do. We ask follow-up questions until the goal fits in one sentence.
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Structure and copy
Before any design, we lay the page out in words: sections, headlines, what each part has to prove. You review it while it's still cheap to change.
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Design
We design the phone version and the desktop version together, using your brand or a look made for this project. You get one clear direction to react to, not a pile of options.
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Build and launch
We build the site, connect the forms to your inbox or CRM, add analytics and test on real devices. Then it goes live on your domain.
What we need from you
Mini sites stall for the same few reasons: the goal shifts halfway through, content arrives late, or nobody can approve anything. You can avoid all three before we start.
- One decision-maker. Feedback from five people is fine. Final calls from five people is how a two-week project takes two months.
- The facts. Dates, prices, product details, what's included and what isn't. We'll write the copy, but we can't invent your offer.
- Your assets. Logo files, brand colors and fonts if you have them, and product or event photos.
- Access. Your domain registrar, your current site if the page lives there, and your analytics and ad accounts.
- A real deadline. If there's a launch date or an ad flight, tell us at the start so the schedule works back from it.
Platform
We pick the platform after the brief, not before. A short event site might be a few static pages. A campaign your marketing team will keep editing usually belongs in WordPress. If you sell products, the page may live inside your store.
For projects with unusual requirements, like a calculator, a custom booking flow or an integration with another system, see Abra's custom solutions.
After launch
A mini site is small, but it is still a website. Someone has to decide what happens to it next.
Keep it running
If it's staying up for a while, it needs updates, backups and someone watching the forms. Abra offers maintenance plans for that.
Fold it in
When a launch becomes a permanent product, the content can move into your main site with redirects, so links and search value carry over.
Retire it
When an event or campaign is over, the site can be archived or redirected instead of left online with old dates.
Who does the work
A small studio, on purpose
Abra is run by Ronen Hirsch, a designer and developer with over 20 years of experience, so the design and the code are planned together, not handed over. The person you brief is the person making the design and technical decisions on your site.
Ready to write the brief?
Start with a few lines about what you're promoting and when it needs to be live. That's enough to begin.